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Media Buying
The world of Internet advertising is in constant flux. Interactive
advertising options are constantly being introduced like social media,
geographically and behaviorally-targeted advertising. Online media
buying
requires more knowledge because of the greater complexities, and
launching a
successful online advertising campaign only grows more challenging,
not less
so. And unlike in traditional media, due to fewer standards and
consistencies in advertising opportunities, online ad campaigns often
require the development of the media plan before the ad creative can
even be
formalized.
Buying media is a specialized skill, which requires knowledge of
your target
market, consumer behaviors, standards of practice, and 3rd party
relationships. We at 525 have a combined 20+ years experience buying
online
media. We have purchased and sold most all types of advertising
campaigns
including email, pop -ups, contextual products, banner advertising, ad
words, and sponsorships.
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